Patagonia is in business to save our home planet

socialresponsibility
climate-change

#1

Chouinard is blunt in his own assessment of the level of urgency. “This is Pearl Harbor. The whole country, and whole world, has to mobilize to do this,” he says. “It’s triage. I remember when I was a kid during World War II, we didn’t have any meat to eat. There was no beef, there was no sugar, people had to grow their own gardens. The whole country mobilized. That’s what has to happen now. So I didn’t think we were taking climate change seriously enough. We were supporting too many causes that were working on symptoms and not actual causes and solutions.”